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A Drone View on User Engagement

At Holistic Hybrid, we aim high “literally”! Our team loves technology, we embrace new trends with open arms.  A couple of years ago our fascination with drone came to life. We love photography and videography, we think that a picture or a short clip is really worth a 1000 words. So it is easy to understand why we instantly became fascinated with the idea of use flying camera platform to cover events and locations, giving our clients and their audiences a new perspective and something fun to talk about… With that in mind, we created an additional offering called “A drone view”. We can take aerial pictures of your events, venues, resort, property or festival. You have a creative idea and would like to have a bird’s eye view of it.. We can do that! Look at some of our latest aerial pictures. Pictures of Komune Resort and Beach Club – Keramas, Bali.         Pictures of The Man Shed, Sanur, Bali.     Contact us today to book our drone for a a flight near you!...
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Paper from Facebook

Storytelling has never been made more easier. With the growing popularity of the internet and digital media in the past decade, we have seen a surge in content publishing platforms and social networks. The evolution of storytelling or how we create new compelling stories, share them or engage with others has forever been transformed by our ability to remain in constant contact with our friends, family and networks. From blogs to Medium, tools to help us express ourselves have made this easier. However, this has cause a certain disconnect in our lives as we all struggle to manage to ongoing flow of new stories published by the people in our networks. Facebook Creative Labs will soon release PAPER, a new App that lets you “Explore and share stories from friends and the world around you.” According to Facebook, Paper combines news articles, videos and photos your friends share on Facebook with human-curated content from traditional news outlets like The New York Times,  TIME Magazine or The Huffington Post. Here’s from Facebook: Paper is the first product from Facebook Creative Labs, where we’re crafting new apps to support the diverse ways people want to connect and share. Here, a few highlights: Everything responds to your touch so you can pick up or thumb through stories with simple, natural movements You can tilt your phone to explore high-resolution panoramic photos from corner to corner, and see faces and other important details up close Fullscreen autoplay videos come to life and bring you deep into the action Beautifully detailed covers make it easy to spot articles from trusted publishers and decide what to read or watch.· Articles unfold in the app and appear fullscreen for a focused reading experience When you’re ready to tell your own story, you know exactly what your post or photo will look like because you see a live preview before you share it Watch the official Facebook video Check out Facebook.com/paper to learn more What do you think about the app so far? Will you be trying  Paper when it is released next...
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Start Blogging to Increase Your Site’s Search Engine Ranking

Search engines favor websites that are updated on a regular basis. They also favor sites that have a lot of keyword-rich content.  Integrating a blog into your company’s website is a great way to do both easily.  In fact, websites with blogs generate 55% more traffic than websites without blogs. They also generate 97% more inbound links than non-blogging sites.  And, sites with active blogs have 434% more indexed pages.   What are the Benefits of Having a Business Blog?   Each Blog Post Can Focus on Specific Keywords With each blog post, you are able to focus on specific keywords and include them in the post’s headline, the body of the post, and the post’s tags. You can also add meta tag info to each post.  Including such keyword rich content on your site over time will help it to rise up in the rankings organically (free). A Blog Positions Your Company as an Expert Beyond search engine optimization, business blogs give you an opportunity to humanize the company by providing direct access to the company leaders and management.  It also provides an authoritative voice for the company and positions you as a leader in your field. Customers & Prospects Can Subscribe to the Blog — Keeping You in Front of Them Visitors to the site can subscribe to receive new blog posts via a RSS reader or by email. This is a great way to keep in front of customers, build trust with prospects, and extend your company’s reach.   Blogs Provide Opportunities for Engagement & Relationship Building Blogging also creates opportunities for your company to interact with existing and potential customers and build community with your readers.  If your sales process is a long one, blogging gives your prospects the opportunity to get to know your business risk-free. Blogs are Easy to Manage Blogs are very easy to use and manage. You don’t need any special software or tools, other than a browser and Internet connection. You can log in to your blog anywhere and even assign multiple authors / users who can contribute their posts to the company blog. Blog Posts are Easy to Share with Others. Including “Share” buttons on each blog post makes it easy for readers to share the information with their network via Facebook, Twitter, LinkedIn, email, etc. Blogs Can be Tied-Into Your Social Media Networks To maximize each blog post’s...
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Content is King on the Internet

Nothing is more important than to share relevant and useful content with your community on a regular basis.  Figuring out just what type of content to share can be tough. Here is a list of content ideas to help you write compelling articles for your  readers.   Content Ideas for Your Blog and Social Networks:   “Content, Content, Content” has replaced the old adage “Location, Location, Location” Case Studies / Success Stories of Customers who Have Used Your Company’s Products & Services (Identify the Problem, Solution, Outcome) Topical / Relevant Book Reviews & Synopses Industry Trends & Statistics and What it Means for Your Customers / Prospects Industry News & Events Company News & Events Conduct a Quick Search Using Google’s Keyword Search Tool to Find Out What Topics are Being Searched and Write Content About these Topics (Great for Search Engine Optimization) Use Yahoo! Answers, Google Reader, and LinkedIn Questions as a Resource and Idea Generator Conduct Interviews with Thought Leaders, Authors, Bloggers, Etc. in Your Niche Set-up Google Alerts and Track Long-tail Keywords to Generate Daily Content Ideas Identify Your Customers’ “Pain Points” and Write About How to Solve Them Generate a List of the Most Common Questions Customers Ask and Write a Blog Post that Clearly Answers each Question Create a Simple “How To” Video or Guide Aggregate Industry Information (Save Your Customers Time by Compiling Industry Updates Into One Article) Seek Out Guest Authors Create Lists (Top 10, How To, Best Of, etc.) Create Charts Provide Info on Industry Related Resources Ask for Feedback from Your Community to Stimulate New Ideas (Create Surveys or Polls) Share from Other Blogs and Add Your Own Perspective Share Info on New Products or Services Government Information Conduct Contests and Publish the Results Sales, Coupons, or Promotional Info Highlight Employee Recognition or Good Deeds Create an Award & Write About It (Ex: Fan of the Week, Employee of the Month, Customer of the Month, etc.) Trade Blog Content with Similar Companies in Other Markets Ask Vendors, Manufacturers, Distributors, Suppliers for Content Check with Associations You Belong to & See What Content You Can Use. Read Competitor Blogs and Websites for Content Ideas Retool Your Company’s Brochures, Offline Marketing Materials, Documents, Reports, Etc. and Share them Online     Remember “Content is king” on the internet. Without fresh, relevant and interesting content, your user engagement will be stagnant. Creating a solid...
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Building Business Websites with WordPress

WordPress gives your business website some compelling advantages. It is optimized for easily publishing and changing content. Getting great search engine rankings requires fresh, unique content. With a WordPress website you have a content management system that takes care of all your needs when it comes time to update your website with new content. Building Business Websites with WordPress in Bali Top 10 Reasons to Use WordPress For Your Business Website 1. Easy to Edit & Add New Content The WordPress content editor is extremely easy to use and there are tons of tutorials across the internet to help you grasp the basics. If you can use Microsoft Word, then you can edit and add new pages to your WordPress site with ease! 2. WordPress is SEO Ready Straight out of the box WordPress is already giving you a head start in terms of Search Engine Optimization. Most themes (even free ones!) are developed with SEO in mind, so they’re properly formatted  for Search Engines. If you go above and beyond and install an SEO plugin, then you’re even more ahead of the game! 3. WordPress Uses Themes WordPress has a huge theme community, both free and paid, and allows for quick and easy visual customization of your website. On top of that, you can change themes on your WordPress site while it’s still live, so you don’t have to worry about re-adding content to your new site ever again! You just load a separate theme and it’s still all there! 4. Setup a Mobile Site in Seconds Want your site to work on Mobile devices? Did you know you can install a Plugin to do just that in a matter of seconds? But you can go above and beyond that plugin as well and arm your website with a Responsive web design theme, that way your website will optimize depending on the device that’s viewing it, and it will always look great! 5. Add Multi-Media content in Seconds Embedding Photos, YouTube and Vimeo videos is easy, it’s as simple as pressing a button in the content editor for a page or post and pasting the video’s URL! 6. Social Media Ready Social media is an extremely important way to share your website nowadays, both for traffic and SEO ranking, and lucky for you WordPress comes loaded with tons of social media plugins to help you move your website...
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Blogging 101

Blogging and Content Management in Bali – Social Media and Brand Management What is a blog? A blog (a contraction of the words web log)[1] is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject. More recently “multi-author blogs” (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, interest groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other “microblogging” systems helps integrate MABs and single-author blogs into societal newstreams. Blog can also be used as a verb, meaning to maintain or add content to a blog. Blogging 101 in Bali SEO and Web Marketing Solutions in Indonesia Emergence of blogs and online publishing in Bali The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users. (Previously, a knowledge of such technologies as HTML and FTP had been required to publish content on the Web.) A majority are interactive, allowing visitors to leave comments and even message each other via GUI widgets on the blogs, and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of social networking. Indeed, bloggers do not only produce content to post on their blogs, but also build social relations with their readers and other bloggers. There are high-readership blogs which do not allow comments, such as Daring Fireball. Many blogs provide commentary on a particular subject; others function as more personal online diaries; others function more as online brand advertising of a particular individual or company. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important contribution to the popularity of many blogs. Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), videos (video blogs or “vlogs”), music (MP3 blogs), and audio (podcasts). Microblogging is another type of blogging, featuring very...
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Social Media 101

SEO Bali – Marketing – Social Media and Brand Management What is social media? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, to name a few. Many of these services can be integrated via social network aggregation platforms. Social media 101 Social Media in Bali Managing you Social Media There is an increasing trend towards using social media monitoring tools that allow marketers to search, track and analyse conversation on the web about their brand or about topics of interest. This can be useful in PR management and campaign tracking, allowing the user to measure return on investment, competitor-auditing and general public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools. Impact of social media in Bali Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income. Read about our Services...
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